Once upon a time, more precisely in the
1960s, there was a Finnish paper salesman who felt his job left him with quite a lot of spare
time. As he lived on the west coast of Finland in Pietarsaari, a small town also known by its Swedish name Jakobstad,
he began to build a boat in his father-in-law’s garage. He then had an idea: to
start a business of his own with a vision to build the world’s best sailboats
that would combine elegance with excellent cruising and racing qualities.
The hull would be made of fibre-reinforced
plastic allowing serial production but the trimmings would be of wood handmade
by the best of craftsmen. The boat would be named Swan. Having studied in the USA, he was such a convincer he
persuaded one of the best-known naval architecture firms, the American Sparkman
& Stevens, to design the first Swan for his company Nautor.
The business had a flying start when the
boats began to gain success in regattas. In 1974, a Swan won the first Whitbread
Round the World Race – later renamed the Volvo Ocean Race – and the rest is
history, as the saying goes. Business flourished and Nautor’s Swan grew into
one of the best-known and most-valued brands admired by everyone in yachting.
Ever since the company has continued to build fabulously elegant sailboats in Pietarsaari, the current
number amounting to some 2000, all designed by renowned naval architects.
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Note the arrow brand symbol on the side. |
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Needless to say, my favourite colour, not to mention the sailor. |
Nevertheless, it wasn’t all plain sailing.
Very early on, a fire destroyed the boatyard with a dozen of unfinished hulls.
Insurance covered the damages but the firm was driven into financial
difficulties when catching up what was lost. A solution was found when the forest company the owner earlier
worked for bought Nautor.
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The first Swan ever built, Tarantella I, currently owned by Nautor. |
Years went by and the Swans built became
more and more exquisite, bespoke and unique, in addition to being arguably the
safest sailboats on the market. In 1998, a group of investors bought the company
the main shareholder and chairman of the board being Leonardo Ferragamo of the Ferragamo fashion dynasty from Florence,
one of the sons of Salvatore I posted
about here. Since then, Nautor’s Swan has been even more distinctly a luxury
brand out of the reach of any regular sailors. Now the least expensive new
Swan is believed to be worth a million euros and the most costly some 20 times
more.
But there are still quite a number of vintage Swans around, even in our country, the kind you might be lucky to find starting
at 100,000 to 200,000 euros. In late July, almost a hundred of them – with the
addition of a few dozen from abroad – gathered in Turku for the company’s
50th Anniversary Regatta sponsored by the Oras faucet company from the
neighbouring town Rauma.
Naturally, we went to have a closer look when the boats were
moored on both sides of the river Aura. We also tried to see some glimpses of
the races and made sure to be watching the parade of sails when the yachts were
leaving Turku. Some of them may have been heading straight for Porto Cervo in Sardinia
where another Swan regatta, this time sponsored by Rolex, took place last week.
But what happened to the founder of Nautor,
Mr Pekka Koskenkylä? He stayed for a
few years after selling the company, then moved to Cannes working as an agent
for the firm for five years before completely moving on. Later he managed a
business in Thailand building Mirabella sloops, the then world’s largest
single-mast superyachts.
Just before retirement, Koskenkylä had a motor
cruiser built for himself and lived in it with his wife sailing
the oceans for seven years. He will be 79 next month living the life of a grandfather in the
south of France in the house they built in the countryside there. He was a visionary
entrepreneur whose tenacity and attention to craftsmanship and quality was a
world apart from the short-term-profit-seeking business thinking prevailing today.
If only his fine creation wouldn’t have been steered far beyond the reach of ordinary people.
Incidentally, the opening ceremony of the anniversary regatta
was held on board the full-rigged museum ship Suomen Joutsen or The Swan of Finland that used to serve as a
school ship for the Finnish navy. It was this ship that gave Pekka Koskenkylä the
idea to name his boat Swan in the first place. With the founder present, the
circle was beautifully closed in Turku half a century later.